Digital responses to new customer demands on the supply chain
Is your business customer experience as seamless, transparent, and frictionless as you need it to be?
A great customer experience is becoming more important in the B2B world. A recent survey from Salesforce found that 89% of business buyers expect brands to know their unique needs and expectations. B2B industries are under significant pressure from their customer base to provide experiences that provide a frictionless ordering experience that’s consistent on all platforms. Business customers also increasingly want transparency in the process, from order placed to order delivered.
This is not simply offering an online portal – it’s more complex and includes the customer’s ability to define the purchase experience. They want to know when and how an order will be fulfilled, the timing of delivery, and omni-channel experiences. These demands place entirely new pressures across operations and the supply chain. For KPMG clients in the industry, it’s their top priority right now.
By 2024, it’s estimated that 45% of companies will differentiate their customer experience with the Internet of Things, according to IDC Future Scape. KPMG clients are responding to this pressure by enabling both front and back-end systems and processes for a holistic approach to meet these needs. Join KPMG and Oracle as we explore the latest in client priorities for B2B sales, and common issues that arise at different touchpoints in the sales lifecycle. Share your own experiences and discuss best practices with industry peers in this Meet The Boss roundtable.
Event host
Jim Heatherington
About KMPG
KPMG is one of the world’s leading professional services firms and the fastest growing Big Four accounting firm in the United States. With 75+ offices and more than 40,000 employees and partners throughout the US, we’re leading the industry in new and exciting ways. Our size and strength make us much more agile and responsive to changing trends.
Find out more www.us-jobs.kpmg.com/careers
About Oracle
We’re a cloud technology company that provides organizations around the world with computing infrastructure and software to help them innovate, unlock efficiencies and become more effective. We also created the world’s first – and only – autonomous database to help organize and secure our customers’ data.
Find out more www.oracle.com/
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