Why Marketing Needs to Transform to Become Marketing Again
How do you ensure you think human-first, not product-first, in your marketing strategy?
More than ever, customers crave experiences they perceive as truly valuable. They respond to brands that know them and anticipate their needs. Savvy marketing and business leaders understand the vital need for modern and intelligent omnichannel orchestration. For strategy, planning and smart tech to blend together to meet and exceed today’s customer expectations. So, how do you put the customer at the true center of marketing?
To start, you can act on real-time insights to deliver truly connected experiences. You can also combine data from multiple solutions within tech stacks to get a clear picture of each individual customer. And as a result, you can harmonize the customer journey and deliver something personalized and connected across any app, device, screen, or channel.
Join Merkle, Sitecore and a select group of your industry peers to look for common ground in the constant and continuous evolution that successful marketing organizations require, so you can bring your vision to a reality. Share your own experiences and discuss best practices in this Meet the Boss roundtable.
Event host
Janko Zehe
Thomas Obermeier
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Find out more www.merkle.com
About Sitecore
Sitecore is the leading provider of end-to-end digital experience software. Our SaaS-enabled, composable platform empowers brands to deliver unforgettable customer interactions.
Find out more www.sitecore.com
Why Attend
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed.
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
Trusted by
We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.
Virtual event benefits
Meet
Access to industry leading like-minded executives tackling similar initiatives
Discover
Collaborate and network to gain expertise and experience on how to best act and succeed
Accelerate
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
Have a question…
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.