TECHNOLOGY - ROUNDTABLE

The Future of Content

17th April 2023, Europe 14:30 - 16:00 GMT
IN PARTNERSHIP

What are the indispensable creative and workflow strategies that will push brands into the future?

The content landscape is rapidly changing. The number of channels, markets and formats today’s creative teams are navigating is ever-growing. And customer expectations just keep rising. According to the latest Adobe research, nearly 90% of senior executives agree that customer demand for content has “significantly” increased.

Planning, producing, delivering, and managing content to meet customers at any channel and touchpoint is a complex process. And it’s not getting simpler to coordinate it all. How are teams able to get people, tools, and processes to all work together to engage customers? And how is it done at scale?

Join thought leaders from Adobe Professional Services, along with a group of likeminded peers, as we discuss strategies to transform content creation—and thereby customer experience—for the future.

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About Adobe

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

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Discussion topics

1

How do you ensure your content is meeting customer needs?

2

How are you publishing content to all digital channels, and how are you measuring experiences?

3

Do you have a content supply chain strategy in place?

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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

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Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

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"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

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Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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