Social proof is the concept that what consumers say, and post online is more trustworthy than anything that brands can say to consumers. In recent years, influencer marketing has proven to be more effective than traditional forms of advertising due to this concept of social proof.
How can you build genuine social proof programs by partnering with influencers? There are several ways to collaborate with influencers and it’s critical to align the right tactics with the right types of influencers across the spectrum of influence.

Are disconnected workflows and siloed teams slowing you down? Do you feel saddled with disparate content marketing tools and point solutions creating bottlenecks in content production: preventing personalization, scalability, and visibility for campaign. Do you feel overwhelmed by the sheer amount of data you need to analyze, and report on? Join this session to master the art of holistic approach to planning, collaboration, and analytics together on a single, unified platform. Don't miss this opportunity to learn how workflows can efficiently generate revenue and execute omnichannel campaigns.

You’ll learn
• How to Reduce content production costs by 50%
• How do you upgrade your content marketing platform stack to maximize campaign effectiveness?
• How to Improve campaign performance up to 32%
• How to Avoid brand risk and prevent repetitive work by 25%

We know the foundational way to create and sustain consumer relationships is through a value exchange. But did you know only 56 percent of marketers believe their organization offers a clear value exchange in return for sharing their data (Future of Marketing, Econsultancy 2021)? As the demise of third-party cookies looms ever closer, it’s an integral time to begin collecting and leveraging customer data. But is a loyalty programme the only way to succeed? Do big offers correlate to stronger retention? And how can we meet and exceed customer expectations at every turn? Find out how to create a truly rewarding, fun and memorable loyalty programme that delivers.

You may be surprised to learn that we’re using less Martech than the last two years – with 64 percent leaders agreeing their team lacks the technical skills to leverage the entire tech stack (Gartner’s 2022 Marketing and Communications Technology Survey). Navigating this apparent skills shortage, or upskilling traditional marketers, is a huge challenge for CMOs, leading to wasted tech and personnel budgets. So, how can we lead a high performing digital team as the demand for technical skillsets grows? How can we better collaborate with IT to accelerate business success? And how can we seamlessly integrate automation and AI into the equation? Learn how marketing can take the lead on Martech ownership, overcome the challenges and seize the opportunities to maximize your digital marketing capabilities.

•Setting the Transformation Strategy
•Creating Advocates and Ambassadors: Board and C-Suite Peers
•Understanding the Difference between Strategy and Tactics: How to remain fluid, adjust tactics in the face of adversity (we plan, God laughs)
•Party City Case Study: Digital Transformation and Growth Strategy (sku's to solutions, and make joy easy), Digital Innovation and New Business development (Marketplace and Business Solutions) in the face of a pandemic, a supply chain crisis and inflation

Have you ever noticed that media can be self-reinforcing? And felt that you were tied to metrics from siloed platforms and channels that are disconnected from your brand goals and audience?
There are ways to use your data assets to simplify the media environment, reconnect to your audience, and begin leading from insight. In order to navigate the sea of change in advertising, analytics must be at the forefront of your planning, allowing you to gain better insights into customers that ultimately inform your strategy and decision-making.
In this session, we will explore how integrative and functional healthcare brand Fullscript has achieved ground-breaking results with their approach to digital media by leading from insight.

Every CMO will be impacted differently by inflation - but what should they look towards to get a picture of brand loyalty? The cost-of-living crisis makes it harder for brands to simultaneously retain customers and secure new ones. How do we strike the right balance? How can brands communicate stability amid economic turbulence? Value and price are at the forefront of consumers’ minds: should they be at the heart of our strategies?